• HUMOUR
  • Title Caller X Easyjet
  • Duration 02:13

Brief: When PR agency Threepipe, wanted to launch Xperience, a new software solution from Satmetrix designed to measure loyalty and customer conversations online, they called us in to create content – and comedy- gold that people would remember and share.

 

Our Approach: We decided to create a Fonejacker- esque viral, using an actor – Caller X- to make various prank calls- with hilarious results. The film formed the centrepiece of Threepipe’s digital campaign and was used to drive home the importance of customer service and customer feedback.

 

Did it work? You bet it did. The Caller X video was viewed more than 60,000 times during the campaign. Threepipe also went onto win a clutch of industry awards for the campaign including Best use of Digital in Professional Services and Best Corporate Viral at the 2012 Digital Impact Awards. It was also shortlisted as Best Viral Campaign at the 2012 Somecomms Awards.

 

We  then went on to create a series of Caller X Satmetrix profile films

 

Caller X Hairdresser

https://vimeo.com/33606469

 

Caller X Mash Up

https://vimeo.com/33608747

 

Caller X – Cinema Mice

https://vimeo.com/33604412

 

 

 

 

 

 

 

  • Title Betfair / Big Match / Synergy
  • Duration 05:07

Brief: Devise a film concept that would take Kettering Town FC back to the 1970s as part of Betfair’s one-off shirt sponsorship deal to support the ailing club. A hark back to the fact Kettering Town was the first English club to adopt a football shirt sponsor in 1976.

 

Creative: To capture the spirit of 1970s football and TV broadcasting, we scripted and developed the character ‘Dave Mandelson’; a Dickie Davies meets Ron Burgundy-esque ‘sports reporter’ who would lead Kettering Town back to glory. Dave then paid the club a little visit ahead of the Stockport County match, to see how they felt about their new Betfair-sponsored retro strip in a rabble rousing, nostalgic pre-match interview -Betfair’s Big Match.

 

Results: The campaign caught the imagination of the national and online media resulting in significant cut-through in football and lifestyle press, with the video itself achieving acclaim from trade media and more than 12,500 views on YouTube alone.

 

 

 

 

“Short Form Film are among the very best in their field.
They’re fun, highly professional and always find a creative
response to the brief. Together we’ve created excellent content
for clients. Work that has not only thrived on social media channels,
but also generated editorial PR coverage for clients.”

 

Donald Parish, Senior Account Manager, Synergy

 

 

 

  • Title Betfair / Baywatch
  • Duration 01: 44

Brief: Create a Betfair-branded Baywatch style spoof to raise awareness of the company’s sponsorship of the World Matchplay Darts tournament in Blackpool

 

Process: Using Blackpool’s beachfront as an iconic backdrop, we cast, scripted, storyboarded and produced the Betfair/Baywatch parody in record time. The video starred several players, beach babes and Betfair ambassador (and Sky pundit) Wayne Mardle.

 

Outcome: The video appeared on both The Sun and The Daily Mirror websites, and was played daily on the event screen at Blackpool’s Winter Gardens.

 

  • Title Coca Cola / Antiques Roadshow
  • Duration 02:21

Brief: Create a short for the Coca Cola 20/20 Vision conference in Amsterdam to kick-off proceedings, spark delegates imaginations and inspire them to think differently about the brand.

 

Creative: Working with comedians John Mahonie and Grahame Avent, we created a spoof episode of the Antiques Roadshow to see what reactions a can of Coke from 2013 might provoke in 2099.

 

Response: Delegates loved this quirky look into the future, which launched a week of brainstorming and strategizing.

  • Title Parkin The Coach Challenge
  • Duration 05:16

Brief: Promote Capital One’s sponsorship of a fleet of coaches to transport 2,000 fans from Bradford and Swansea to Wembley for the Capital One Cup Final.

 

Creative: To raise awareness of the sponsored convoy, Capital One and Short Form Film created the Parkin the Coach Challenge, a video featuring Bradford City assistant coach Steve ‘Parkin’ who asked three of his players to undertake a comedy driving challenge: navigating an obstacle course in one of the official coaches.

 

Result: The film went viral and has been viewed more than 100,000 times. It also scored coverage in some of the UK’s most popular football media including Soccer AM, Sky Sports and The Sun.